MT
Overdue
Mel T.
Usually every 6 weeks · last in 9 weeks ago
Hi Mel, it’s Aroha at Willow & Co — you’re about due for your cut and gloss. Want me to hold your usual Thursday slot next week?
The messages you never get time to send? Drafted by 7am.
The rebook nudge, the “we’ve missed you”, the review ask — Sally reads your client book every morning and writes each one for you. You approve, edit, or skip.
Sally drafts. You approve. Nothing sends without your yes.
Sally TodayTuesday morning
Demo data
Ask Sally
To review3
Sent
Customers
Teach
3 drafts to review — written from this morning’s read of your client book
$1,240 rebooked this month by Sally Illustrative
JK
Gone quiet
Jess K.
Was in every month · nothing since April
Hey Jess, we’ve missed you at Willow & Co! No pressure at all — if you’d like your colour refreshed before spring, I can find you a quiet morning.
SP
Just visited
Sam P.
Skin fade · finished 40 minutes ago
Cheers for coming in, Sam! If you’ve got 30 seconds, a review means the world — and I can pencil your next fade for 3 weeks out while I’m at it.
PRO Ask Sally about your business
“Who hasn’t rebooked?” shouldn’t need a spreadsheet.
Ask Sally in plain English — who’s overdue, how tomorrow looks, what people keep asking about. She answers from your real bookings and drafts the follow-up for you to approve.
app.suddenly.co.nz/sally
New chat
Earlier
Where do I turn on deposits?
Which service earns me the most?
What’s my no-show rate?
How do I connect Instagram?
Who hasn’t booked in 8 weeks?
When are my quietest hours?
Ask Sally
Where do I change my deposit amount?
Deposits live under Settings → Deposits & no-shows, as a fixed amount, a percentage, or pay-in-full, and you pick which services need one. Want me to open it?Open deposit settings
Perfect. Now draft a win-back for my lapsed regulars.
Four regulars are overdue: Emma (9 wks), Marcus (11 wks), Olivia (8 wks). I’ve staged one for Emma, ready for your approval.
DRAFT READYTo Emma
Good to see you back at Fadehouse
Hi Emma, it’s been a wee while since we’ve seen you in the chair and we’d love to have you back. Your usual spot’s open next week — want me to hold you a time?
Approve & send to EmmaNot nowSends from your business email
Sent to Emma · they’ll get it now
Ask Sally about your business, or tell her what to do…
Answers from your own dataWho's overdue, how tomorrow looks, what people ask about — no reports to dig through.
Drafts, ready to approveAsk her to draft a message and she writes it. Nothing is sent until you tap send.
Same Sally, both sidesThe brain answering your customers is the one answering you — one source of truth.
On the Pro plan. It's a chat, not another report screen to learn — built into your dashboard.
The three loops
You were never going to build a campaign. Sally knows that.
Other tools hand you a campaign builder you’ll open once. Sally works through your client book like a great front-desk person: one client, one personal message, already written. Three loops, every morning — rebook, win-back, review.
Loop 01 · Rebook
A six-week regular at week nine is money walking.
Sally learns each client’s rhythm from your bookings and drafts the “you’re about due” nudge the day the gap opens: their service, their usual day, your voice. One yes and the slot is offered.
Demo data
MTMel T.Due
Sally’s draft · SMSHi Mel, it’s Aroha at Willow & Co — you’re about due for your cut and gloss. Want me to hold your usual Thursday slot next week?
Loop 02 · Win-back
Clients don’t say goodbye. They just stop booking.
By the time you notice someone’s gone, they’ve found somewhere else. Sally catches the silence early and drafts the warm, no-pressure “we’ve missed you” you never had a spare hour to write. One yes, and a lost regular gets a reason to come back.
Demo data
JKJess K.Gone quiet
Sally’s draft · SMSHey Jess, we’ve missed you at Willow & Co! No pressure at all — if you’d like your colour refreshed before spring, I can find you a quiet morning.
Loop 03 · Review → rebook
The best moment to ask is the one you’re never free for.
Right after a great visit they’d leave a review and book again — but you’re already on the next head. Sally drafts one message while the glow is fresh: a quick review ask and the next appointment, in the same breath.
Demo data
SPSam P.Just visited
Sally’s draft · SMSCheers for coming in, Sam! If you’ve got 30 seconds, a review means the world — leave a review. And I can pencil your next fade for 3 weeks out — grab the slot.
Worried an AI will text your clients something weird? Nothing sends without your yes.
Approve, edit, or skip — about as long as your first coffee takes. Every message goes out in your name, from your number, in your voice. Auto-send is opt-in and off until you say so.
Approve & send
Reads right? One tap and it’s away — in your name, from your number.
Edit
Tweak a word, add an in-joke, change the offer. It’s your voice — Sally just did the first draft.
Skip
Not the right moment for this client? Leave it. Sally learns from what you skip.
Nothing sends without your yes. Auto-send exists for owners who want it — but it’s opt-in, and off until you say so.